App subscription service Setapp has announced its plans to launch an alternative app store for iOS and iPadOS in the coming year. This move comes as a result of the European Union’s Digital Markets Act (DMA) legislation, which requires companies like Apple and Google to open up their services to competing platforms within the European Union.

With the enforcement of the DMA, Apple will be obligated to allow third-party app stores on its platform starting next year. This will effectively break the App Store’s monopoly on Apple devices and give developers the opportunity to bypass the 30% commission fee charged on purchases made through the App Store.

Setapp, which currently offers a collection of Mac apps through its subscription service, will expand its offerings to include a range of additional apps from over 30 other developers on its upcoming app store.

The specifics of how Setapp’s alternative app store will integrate with its existing subscription service are yet to be disclosed. It remains uncertain whether users will have the option to choose between the two platforms. Initially, the app store will only be available within the European Union. However, considering that other territories are also pushing for legislation to open up Apple and Google ecosystems to third parties, Setapp may expand its app store to new markets in the future.

Setapp’s move is part of a larger trend where alternative app stores are emerging, taking advantage of new legislation and attracting developers who seek to avoid the high fees imposed by major players. These stores also offer users access to applications that may not be available on established storefronts.

An example of this shift is seen in China, the world’s largest mobile gaming market, where the Google Play store is not accessible. Consequently, Samsung device users in China are required to turn to alternative app stores. If market forces continue to drive this trend, it could become a global phenomenon.

For more insights on the benefits of alternative app stores, check out our previous interview with Jaime Gonzalo from AppGallery.