Introduction
Mobile phone manufacturer HONOR has unveiled a new gaming phone lineup in collaboration with Honor of Kings esports player Yinuo. This partnership signifies a strategic move by HONOR to solidify its presence in the esports industry and connect with the burgeoning community of young gaming enthusiasts.
Partnership Details
Yinuo, a prominent player from the Chengdu AG Gaming Club, has been appointed as the brand ambassador for the new Honor GT phone line as part of this collaboration. The announcement was made through sports and esports agency SPORTFIVE, which has previously facilitated partnerships between HONOR and other gaming entities like Gamers8.
Product Overview
The Honor GT, a gaming-focused smartphone currently exclusive to China, features a 6.7-inch AMOLED display with FHD+ resolution. Emphasizing “next-generation technology, ultra-high performance, and pioneering design,” the phone caters to the needs of mobile gamers seeking cutting-edge features and functionality.
Recent Engagements
In addition to the partnership with Yinuo, HONOR recently collaborated with the Esports World Cup Foundation for the EWC 2024. The company supplied its smartphones for use in popular mobile esports titles like Mobile Legends Bang Bang and Honor of Kings during the event, further demonstrating its commitment to the gaming community.
Statement from SPORTFIVE
Eike Gyllensvärd, President of Global Esports and Gaming at SPORTFIVE, praised Yinuo for his exceptional performance at the Hangzhou Asian Games, highlighting his dedication to excellence and pursuit of perfection. Gyllensvärd expressed that this partnership represents a significant milestone in HONOR’s deepening involvement in the gaming industry, catering to the interests of the younger generation.