Serbia-based FISSURE Reveals Major Rebranding
Esports tournament organiser FISSURE, based in Serbia, has unveiled a significant rebranding effort that includes a revamped logo and visual identity.
The new visual brand from FISSURE stems from internal discussions and feedback gathered from experimental broadcasts and its audience.
Enhancing Communication and Community Building
FISSURE’s rebranding initiative is designed to enhance communication with its viewers, improve broadcast content, and strengthen community building efforts, according to a recent announcement.
The organization provided insight into the choice of its updated logo, stating, “We aimed for a modern, sleek, and easily recognizable style for our new logo. Our goal was to create a versatile design that could be adapted to various formats.”
They added, “As a result, we developed a clear, dynamic logo featuring a stylized letter ‘F’. It maintains its impact whether used in conjunction with text or as a standalone symbol, ensuring easy recognition across digital platforms.”
Symbolism and Color Palette
Furthermore, the selected logo is intended to embody FISSURE’s core values of progress, forward momentum, and innovation. The company opted for a vibrant lime green hue as the primary color, complemented by balancing shades of beige and brown in its color palette.
About FISSURE
FISSURE, a tournament operator and esports broadcasting studio, was established in 2022 with its headquarters in Belgrade, Serbia. Specializing in content creation for Counter-Strike (CS), Dota 2, and Mobile Legends: Bang Bang (MLBB), the organization has covered major international competitions, including the Esports World Cup and The International 2022.
Additionally, FISSURE has organized more than 15 tournaments across various disciplines, such as the BetBoom Dacha Dota 2 event in partnership with BetBoom. Looking ahead to 2025, FISSURE has announced plans for two CS2 LAN tournaments with prize pools of $1 million and $1.25 million, respectively.