Fnatic partners with Red Bull to support esports rosters and content creators
Fnatic has recently announced a strategic partnership with Red Bull that is set to bolster the organization’s esports teams and content creators.
As part of this collaboration, the iconic Red Bull logo will be prominently featured on the collars of all Fnatic team jerseys. Additionally, players and content creators associated with Fnatic will participate in various social media activities and activations.
This partnership, primarily focused on the UK market, aims to inspire the gaming community in Britain and push the boundaries of gaming and esports within the country.
The collaboration will also involve Fnatic’s Creator Network, a program designed to discover and promote talented content creators, influencers, and esports athletes. The Creator Network will play a vital role in amplifying content from both Fnatic and Red Bull throughout the partnership.
Commenting on this exciting development, Sam Matthews, CEO of Fnatic, expressed his enthusiasm, stating, “Partnering with Red Bull marks an incredible milestone for Fnatic and the esports community here in the UK. Red Bull’s dedication to innovation and performance perfectly aligns with our mission to push the boundaries of competitive gaming.”
Matthews further added, “Together, we’re thrilled to provide unforgettable content and experiences for our fans and make a significant impact on the UK esports and gaming scene.”
Red Bull joins Fnatic’s roster of partners, including Jack Link’s and Sony’s gaming brand INZONE, as the seventh partner of the organization. However, Fnatic has not disclosed the duration of its partnership with Red Bull.
As part of the announcement, Fnatic also revealed that its highly anticipated 2025 Pro Kit will officially launch on January 11th. Fans will have the opportunity to purchase the Fnatic jersey directly from the organization’s website.
Fnatic, a UK-based esports powerhouse, competes across a diverse range of 13 esports titles, spanning from League of Legends to Call of Duty: Warzone. In a move to expand its presence in the competitive Mobile Legends: Bang Bang scene, Fnatic also partnered with ONIC Philippines in May 2024.