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T1 and Red Bull Sign Multi-Year Global Partnership Agreement – The Esports Observer

Global esports organization T1 has entered into a multi-year partnership with Red Bull. The partnership will cover all of T1’s rosters, which span leagues, tournament competition, and competitors in North America, China, Mexico, and South Korea.

Financial terms of the deal were not disclosed.

The partnership will grant T1 access to Red Bull’s athlete performance infrastructure including training facilities in Austria and Santa Monica.

Red Bull has been an active sponsor in esports for a number of years. In addition to T1, Red Bull has deals in place with G2 Esports, Cloud9, OG, and a number of individual competitors including fighting game pros Hoa “Anakin” Luu and Justin “Plup” McGrath. Red Bull also hosts a variety of esports tournaments and events.


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Esports Observer

The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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