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FunPlus Phoenix Reveals Brand Update – The Esports Observer

Chinese esports organization FunPlus Phoenix has revealed an update to its branding complete with a new logo which shows a phoenix flying through the letters FPX.

In addition to the reveal, FPX general manager for Counter-Strike: Global Offensive and Valorant announced that the organization has been in talks to acquire the CS:GO roster of GODSENT. The mutual agreement has been reached according to a tweet from Markovic.

FPX won the League of Legends World Championship in 2019 and has since then expanded to several new esports. The company now fields teams in CS:GO, Valorant, and Call of Duty Mobile. The organization has also acquired a large portfolio of sponsors including OPPO, BMW, Puma, Huya, and Lenovo Legion.

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The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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