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LCS Reveals New Branding, Tagline Ahead of 2021 Season – The Esports Observer

Riot Games’ North American League of Legends pro league, the LCS, has unveiled a new brand identity ahead of the start of its 2021 season. The new logo and colors move the league firmly away from the shield and coloring of the original LCS iconography, following a similar move made by the league’s European counterpart in 2019.

The new brand identity comes complete with a new tagline – “Made by Many.”

Earlier this week, Korea’s LCK also revealed an updated logo. Additionally, many esports organizations have debuted new branding going into the 2021 esports seasons including LEC teams EXCEL and Rogue, fighting game organization Panda Global, China’s FunPlus Phoenix, and even tournament organizer DreamHack.


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Esports Observer

The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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