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TJ Sports Reveals 15 Partners for LPL, Includes Lenovo Legion and Razer – The Esports Observer

China’s League of Legends operator TJ Sports announced the new partner list for its League of Legends Pro League (LPL) Spring Split. The competition will begin on Saturday, and feature 15 partners including head partner Mercedes-Benz; strategic partners Nike, diary brand Momchilovtsi, KFC, and Harbin Brewery; official partners spring water brand Wahaha, energy drink Warhorse, OPPO, e-commerce platform Suning, Lenovo Legion, chat service TT, Chinese job platform Liepin; and special partners gaming chair AutoFull, Intel, and Razer. 

Lenovo Legion, TT, Liepin, and Razer are four new faces in the LPL Spring Split. In 2020, the LPL Summer Split featured 13 partnership brands, with three of the brands ending the partnerships: shampoo brand Clear, SPD Bank, and HP

It’s also the first time that an employment platform, Liepin, has sponsored a Chinese esports competition. In November of 2020, British esports and gaming job platform Hitmaker launched its second crowd equity campaign at $6.4M Pre-Money valuation

In addition, two of the sponsors,TT Chat and Suning.com, also own LPL teams: Suning (SN) and TT Esports. Last year, TT acquired Dominus Esports and the LPL franchise slot. In China’s top Honor of Kings competition, King Pro League, TT also is one of the sponsors of the competition and owns the KPL team TTG.XQ. 

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Esports Observer

The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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