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Cadillac Becomes TSM’s Exclusive Automotive Partner – The Esports Observer

North American esports organization TSM announced on Monday what it calls a “broad partnership” with carmaker Cadillac, naming it the exclusive automotive partner of the esports organization. Financial terms were not disclosed.

TSM said in its announcement that the campaign with the company will begin with an all-new TSM jersey prominently featuring the Cadillac logo. In addition, the two will work together on exclusive streaming events, custom video, social media content, experiential events, and activations at the TSM Performance Center.

This partnership with TSM represents Cadillac’s first partnership with an esports organization.

TSM fields teams in League of Legends Championship Series (LCS), FortniteSuper Smash Bros., and Rocket League


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Esports Observer

The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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