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AT&T Becomes Official 5G and Fiber Innovation Sponsor of 100 Thieves – The Esports Observer

AT&T has become the official 5G and fiber innovation sponsor of 100 Thieves, with plans for the two companies to co-create content to promote the telecom’s 5G network, among other collaborations that highlight both brands.  AT&T describes it as an “organization-wide” and “multi-year” sponsorship.

Financial terms of the deal were not disclosed.

As part of the deal, AT&T’s branding will appear on all 100 Thieves jerseys and AT&T will serve as the presenting sponsor of the organization’s Valorant team, outfitting its training room at the Cash App Compound in Los Angeles with AT&T products and services.

AT&T and 100 Thieves will also team up to produce digital content and produce live events highlighting the telecom’s slate or products and services, with a focus on its 5G and fiber networks.

AT&T sponsors a number of teams and esports events, though the scope of those deals were diminished due to the COVID-19 pandemic in 2020.  Cost recently, the telecom sponsored the all-women Valorant team Cloud9 White, the ESL Mobile open


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The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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