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Minnesota RØKKR Hires New Director of Partnership Strategy & Activation – The Esports Observer

Call of Duty League team Minnesota RØKKR has hired Jenna Johnson as its new director of partnership strategy & activation. Prior to joining RØKKR, Johnson worked for NYC-based TLC Marketing Worldwide as its director of operation for a year. Before that, she spent more than eight years at Connecticut-based agency Octagon in various roles.

Minnesota RØKKR is owned by WISE Ventures, a Wilf family-owned private investment fund. The Wilfs are also the owners of the Minnesota Vikings. VaynerMedia CEO Gary Vaynerchuk is also an owner. He also owns VaynerSports, which launched an esports and gaming representation division called  VaynerGaming last summer.


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Esports Observer

The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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