Esports organization Team Liquid has announced a partnership with IMC Trading which will include jersey logo placement as well as support of the StarCraft II competition Team Liquid StarLeague. IMC sponsorship will bring new broadcast segments and awards to the TSL.
The companies will also collaborate on a 24-hour charity fundraiser livestream to benefit Room to Read, a literacy charity that IMC supports annually by donating a full day’s profits.
IMC is based in Amsterdam, near Team Liquid’s own EU headquarters in Utrecht, Netherlands.
Earlier this month, Team LIquid signed a partnership with Bud Light for its LCS team, and released a new apparel line in collaboration with VIZ Media’s Naruto Shippuden.