GIANTS Software announced that it has signed a marketing partnership with global sports business agency SPORTFIVE related to its game, Farming Simulator, and the esports league associated with it, Farming Simulator League.
Financial terms were not disclosed.
Under the terms of this partnership, SPORTFIVE will work to secure partnerships for in-game advertising and league sponsorships. For in-game ads, the agency will look to sell virtual billboard space, in-game store spaces, and other branding opportunities.
In November, the Swiss game developer announced tentative plans for the Farming Simulator League in 2021 including a return to its FarmCon event in 2021 (assuming the pandemic is over by then, or in-person events are allowed by the local government), with the finals taking place at AGRITECHNICA in Hannover, Germany in November 2021. Further details on 2021 have yet to be disclosed.