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HBCU Esports Alliance Kicks off Inaugural Season – The Esports Observer

The Yard: HBCU Esports Alliance (HEA), a collegiate esports league for Historically Black Colleges and Universities (HBCUs) in the United States, kicks off its inaugural league season with a variety of competitions and support from presenting partner, Gillette

The league, which will run for eight weeks, will feature HEA member schools competing in Madden NFL 21 every Monday at 6 p.m. EST for a chance to win scholarships and prizes from Gillette. Matchups will be played in MaddenNFL 21’s “The Yard” mode, which also features a “Gillette Style Zone” that allows players to customize facial hair in-game. 

Other events include competitions in NBA 2K21 and PGA 2K21 on Tuesdays, Rocket League and NASCAR Heat5 matchups on Wednesdays, and a weekly recap show that highlights participating schools, student players, and scholarship winners every Saturday at 3 p.m. EST.

HEA announced its partnership with Gillette last December, along with the  “Groomed to Game” esports initiative. That initiative includes “integrated grooming content” from the Gillette Barber Council, along with HEA-branded razors and scholarships.

You can find out more about the league here.  

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The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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