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Former Activision Exec Ander Nickell Joins UTA as Esports Brand Partnerships Executive – The Esports Observer

Global talent agency UTA has recruited Ander Nickell to serve as a brand partnerships executive in its esports division. Nickell will report to head of esports Damn Lau, and work on creating brand partnership opportunities for UTA’s stable of esports athletes and influencers.

Nickell joins UTA after serving as head of global partnerships for Activision. There, he secured deals with brands such as Pepsi, Comcast, Kellogg’s, and Papa John’s for the developer’s various titles including across the Call of Duty franchise properties.

UTA has built up a large portfolio of esports and gaming talent in recent years including top YouTube streamer Rachel “Valkyrae” Hofstetter, Imane “Pokimane” Anis, and esports organization FaZe Clan.


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Esports Observer

The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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