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Golden State Warriors’ New Clorox Collaboration Includes Golden Guardians Activation – The Esports Observer

The Golden State Warriors and Chase Center have announced a multi-property collaboration with The Clorox Company that will include GSW’s esports operations in Golden Guardians and Warriors Gaming Squad. As a result, Clorox will become the official disinfectant product of both organizations.

In addition to activations across other GSW properties, Clorox will receive logo placement on Golden Guardians player jerseys and branding placement during Warriors Gaming Squad matches.

Earlier this year, the Golden Guardians organization was also packaged into a deal the Golden State Warriors signed with Align Technology for its Invisalign brand.

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Esports Observer

The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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