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SEAT Becomes First Automotive Partner in OverActive Media Portfolio Through MAD Lions Deal – The Esports Observer

Esports organization OverActive Media has announced a partnership between Spanish automobile manufacturer SEAT and its Spain-centered team brand MAD Lions. This marks the first automotive partnership in the OAM portfolio, as well as the entry of SEAT into the esports space.

Terms of the deal were not disclosed. Activations will include in-person events as well as digital promotions, and SEAT will be integrated into content created by the organization.

OAM has secured several partnerships for MAD Lions thus far in 2020 including multi-year deals with GLS Spain and Razer.


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Esports Observer

The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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