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Cooler Master Announces Partnership With Four LATAM Organizations – The Esports Observer

PC accessories brand Cooler Master announced the four organizations from four different countries that will be part of its “LATAM Crew:” The teams are Peruvian team Polaris, Argentinian CASLA Esports (owned  by soccer club San Lorenzo), Colombian team Kaizen, and  Mexico-based All Knights.

Cooler Master said in a release that these partnerships are part of its global marketing plan which is also being implemented in the region, “in which the brand is involved to promote professional development within the world of esports.” 

Financial details were not disclosed.

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Esports Observer

The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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