Lakeland University, the Sheboygan County, Wisconsin, private liberal arts university, is now the official partner of Bucks Gaming for the 2021 NBA 2K League season. Lakeland’s esports program is headed up by former Green Bay Packer Ahman Green.
While financial details of the partnership were not released, the partnership will include a “Strive for Success” digital program that is focused on driving awareness and supporting recruitment to Lakeland’s esports program.
Additionally, each month, Bucks Gaming and Lakeland University will get together to promote the school’s esports program in a variety of ways, which include live streams on the Bucks Gaming’s Twitch channel with Green and members of the Lakeland esports program, and appearances by Bucks Gaming players and staff on The Ahman Green Show podcast.
The two have already seen the partnership come together as Bucks Gaming helped prepare Lakeland’s NBA 2K teams for the Eastern College Athletic Conference playoffs.