Enthusiast Gaming has announced that the company is partnering up with the British rock band Coldplay to bring a remix of its latest single Higher Power to Twitch. It will be an hour-long show, performed by Luminosity Gaming artist ZHU, with appearances by the band itself.
The show will take place on Luminosity’s gaming channel on Twitch, starting at 7 PM ET. ZHU will be on hand to perform his official remix of Higher Power during the show. Coldplay will also make an appearance, along with Luminosity Gaming member DJ Harley Fresh (aka Fresh). To mark the partnership, Coldplay will become “honorary members of Team Luminosity.” The livestreamed concert is gearing up to be a ride, blending music and gaming together.
“We are thrilled to announce this strategic relationship with Coldplay,” said Adrian Montgomery, CEO of Enthusiast Gaming, in a press release. “Coldplay are timeless, cross-generational musicians, and we look forward to serving as a bridge between them and our global gaming audience. While this is the first collaboration of its kind for us and in the gaming space, our platform provides immense opportunity for similar experiences in the future.”
We are teaming up with Grammy-award winning international superstars @Coldplay to launch the @ZHUmusic remix of their new hit single ‘Higher Power’. This exclusive launch will be live-streamed May 20th @ 7pm ET on @Luminosity’s Twitch channel. See details: https://t.co/TJkVHAXiKd pic.twitter.com/8dq0IbYH9i
— Enthusiast Gaming (@WeAreEnthusiast) May 18, 2021
Enthusiast Gaming and Coldplay team up for some co-op
Coldplay has also commented on the upcoming show, saying “We’re proud to team up with Enthusiast and Luminosity Gaming to present Zhu’s hypnotic remix of Higher Power for the very first time.”
To watch the show, head to Twitch before 7 PM ET on May 20. Then, open up Luminosity’s Gaming channel at twitch.tv/lgloyal.
Disclosure: Enthusiast gaming is the parent company of PC Invasion and owner of Luminosity Gaming.