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Activision Blizzard Esports Eyes New Sponsorship Categories for Teams – The Esports Observer

On top of gambling and alcohol, there are two other sponsorship categories that Activision Blizzard Esports teams are now out hunting: cryptocurrency and armed forces, sources tell SBJ Esports.

The Esports Observer reported last week that sports wagering and liquor/beer categories were now open to teams, after the London Royal Ravens announced a new betting partner in Midnite.

Now, sources have told SBJ/TEO that crypto and armed services are two additional previously unreported categories that teams can hunt.

In the crypto case, teams in both the Overwatch League and Call of Duty League can sell deals to brands doing crypto exchanges or crypto coin wallet services. Activision Blizzard must approve the deals, sources say.

For armed services, that’s just for Call of Duty League teams, given the video game’s military associations.

Activision opening up the new categories shows how the company is working with teams to help them find more revenue from sponsorships, which remain most esports organizations’ most lucrative stream.

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Esports Observer

The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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