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Nazara buys a majority stake in Publishme | Pocket Gamer.biz

India gaming outfit Nazara Technologies has acquired a majority stake in Publishme, the largest mobile game publishing agency in the Middle East and Turkey.

Nazara will pay around $3 million (200 million rupees or 20 crore) for a 69.8 per cent stake.

With the acquisition, Nazara seeks to expand its international footprint in the F2P mobile gaming segment, building out local execution capabilities cutting across key growth segments including gamified learning and esports.

Building out capacity 

“MENA is a key geography for us and this acquisition will help us in establishing ourselves as a key player in the region. We are excited to have someone with deep regional knowledge and capabilities like Özgür and his team join the ‘Friends of Nazara’ network,” commented Nazara joint MD Nitish Mittersain.

The ‘Friends of Nazara’ network comprises of established gaming companies in which Nazara holds majority stakes and works actively with existing founders and management teams to rapidly achieve scale.

These companies include Nodwin Gaming and SportsKeeda in esports. Next Wave Multimedia, developer of World Cricket Championship (WCC), the largest mobile-based cricket simulation game and Paper Boat Apps, developers of the popular gamified learning app Kiddopia.

“We are delighted to join Nazara and lead the company’s foray in the MENA region,” added Publishme CEO Özgür Özalp.

“Our alliance with Nazara offers a unique blend of network, global reach and local capabilities to further the growth of the gaming industry in the region. With this, Publishme will become a full-fledged publisher in the MENA region.”

MENA is one of the fastest growing gaming markets, with an estimated market value of $4.8 billion and has over 160 million gamers.

Nazara’s annual revenues increased by 84 per cent to $61 million.


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