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Astralis teams with Nordic retailer POWER – The Esports Observer

Danish esports organization Astralis has announced a new commercial partnership with electronics retailer POWER. The deal will bring Astralis into POWER retail locations across the Nordics. According to a release, POWER will establish “separate Astralis universes in our stores.” The retailer will also supply Astralis-branded products and plan other activations in-store with the team.

Astralis is arguably the most well-known Danish esports team at this time. In addition to its presence in the LEC, the organization is the first ever to win four Counter-Strike: Global Offensive Majors, and the first to win three Majors in a row. As POWER Denmark Sales Manager Simon Frolich put it:  “Everybody in this region who have ever just heard of esports know the Astralis name.”

The organization recently established a gaming center in Copenhagen dubbed Astralis Nexus through a partnership with amusement park Tivoli Gardens.

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Esports Observer

The Esports Observer is the world’s leading source for essential esports business news and insights. As the esports business authority of the western world, TEO enables companies to make informed decisions for their business. We offer a comprehensive industry database covering entities from personalities to companies and games, real-time business intelligence, and insight reports. Through TEO’s business conferences and events, we connect industries and individuals alike. Our ultimate goal is to increase transparency and foster growth in the industry we love: esports.

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