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We Are Nations partners with FPX and Invictus Gaming

Chinese esports organisations Invictus Gaming and Fun Plus Phoenix (FPX) have agreed a partnership with esports merchandise company We Are Nations.

As a result, We Are Nations will produce branded apparel which will be sold through the organisations’ team shops and the company’s website.

Image credit: We Are Nations / FPX / Invictus (ESI Illustration)

RELATED: We Are Nations opens European warehouse and relaunches website

The merchandise, available this month, will consist of a range of team jerseys and pro hoodies alongside We Are Nations’s essentials collections. In addition, FPX fans can look forward to a new S11 collection featuring long sleeve shirts and hoodies with the tagline ‘Phoenix Roar The Flame’. 

Josh Whatley, SVP Business Development at We Are Nations, said: “China is the world’s largest esports market with half a billion esports fans playing regularly, so it makes sense that we have high profile exposure in this market, and our collaboration with these three exciting teams gives us a really solid platform on which to build our presence.

“Due to their status, these teams also have active global fanbases and we want to be able to offer these fans – both gamers and enthusiasts, the opportunity to buy high-quality branded team merchandise.”

RELATED: We Are Nations joins Esports Fashion Week

Yesterday, We Are Nations announced that the company refreshed its website and launched a new warehouse in Europe. The esports apparel brand has secured partnerships with a number of accomplished esports teams in the past, with G2, Immortals, and others having merch sold through the brand’s website.

Esports Insider says: We Are Nations have surely found a large fanbase for which to produce merch for. Two well-known Chinese teams are great additions to the Nations’s roster of partners and will help the brand reach a wider audience in Asia, the world’s largest esports market.

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One of the leading esports industry focused platforms worldwide. We feature the latest news stories alongside opinion pieces, and interviews with those making waves in esports business. We publish across social channels, and have a twice weekly newsletter, the ESI Dispatch. We also operate The Esports Journal, an industry focused magazine (Print & Digital).

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