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Guild Esports and Samsung launch pop-up experience at Selfridges London featuring meet and greet with streamers Nihachu and Harrie

Samsung Electronics UK has teamed up with UK esports organisation Guild to host a pop-up experience at well-known department store Selfridges London.

The Samsung Odyssey Gaming Corner will allow players to check out dual Odyssey Neo G9 curved wide-screen 55-inch monitors and play a range of games on them.

The custom-built pop-up area will run from November 29th until the end of December 2021 in the basement at Selfridges.

And on December 7th from 7pm to 9pm, popular Guild Esports content creators Nihachu and Harrie Silver will be battling it out live from the Samsung Odyssey Gaming Corner in Rocket League and Minecraft, as well as taking part in a fan meet-and-greet.

Viewers at home will also be able to watch Nihachu and Harrie take part in the event live on Twitch.

Those planning to attend should arrive at the Samsung Odyssey Gaming Corner in the basement at Selfridges with proof of a negative lateral flow test.

A Samsung ambassador will also be on hand to guide throughout the run of the Samsung Odyssey Gaming Corner pop-up to advise on all available Samsung products.

“Being able to play the games our team are passionate about on the very best equipment is hugely important to all of us at Guild, and this new Samsung Odyssey Gaming Corner offers a slice of that professional esports world to everyone.”

Michelle Tierney, Guild Esports

Damon Crowhurst, display head at Samsung Electronics UK, said: “Samsung is thrilled to be able to bring the critically-acclaimed Odyssey Neo G9 to the gaming community and beyond at our Samsung Odyssey Gaming Corner pop-up in Selfridges London.

“Samsung is committed to providing world class performances, whether that’s the refined definition of our Odyssey Neo G9, or by teaming up with #GuildGang Heroes for live tournaments and meets and greets, we’re excited to deliver truly immersive experiences to gaming audiences.”

Michelle Tierney, chief commercial officer at Guild Esports, commented: “We’re hugely excited to be working with Samsung to bring this cutting-edge gaming experience to the heart of London.

“Throughout our operations, from working with some of the finest esports athletes, to world class creators and emerging talent in our Guild academy system, being able to play the games our team are passionate about on the very best equipment is hugely important to all of us at Guild, and this new Samsung Odyssey Gaming Corner offers a slice of that professional esports world to everyone.”

Speaking of pop-up shops, Riot’s recently opened Hextech Expo store in London’s Oxford Street was ‘vandalised’ as part of a promotion for hit League of Legends Netflix show Arcane.

You can book a slot to meet Nihachu and Harrie at Selfridges London here.


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Esports News UK

Esports News UK was established in late 2015, and features the latest stories, match reports, interviews and videos covering the UK esports scene. We predominantly focus on League of Legends but also cover other games like FIFA and Overwatch, as well as streamer articles and news from the wider gaming community.

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