Esports live-odds companyOddin gg has actually revealed the acquisition of esports wagering marketing agency Thousand Lives.
Following the acquisition,Oddin gg will soak up Thousand Lives’ esports department and rebrand the brand-new internal branch toJotun gg
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The brand-new business will concentrate on offering marketing services forOddin gg’s customers. This consists of media procurement, site combination, influencer projects and top quality competitions.
Vlastimil Venclik, Co-Founder and CEO ofOddin gg, spoke on the acquisition: “For those versed in Norse folklore, Jotun is not an unknown name. A ‘Jotun’ belonged to the race of giants, which definitely shows the instructions we wish to take with the brand-new business: a massive, 360 degree method that will discuss every location of our customers’ esports requires, needs, needs, and dreams.
“With Jotun.gg, we are clearly aiming for the stars.”
According to the release, Thousand Lives andOddin gg currently had several overlapping customers in the esports sector, developing the base for the acquisition. The choice to combine the business supposedly intends to increase worth and results forOddin gg’s partners and customers.
The live-odds company has actually just recently protected several collaborations, consisting of handle SB22, Esports Entertainment Group, Betway, live wagering services provider Sports Information Services (SIS) and the Centre of Betting Vietnam (CBV)
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Nazar Honcharuk, CEO of Thousand Lives, commented: “I am beyond excited to work on marketing activities for Oddin.gg’s clients. Their odds solutions are already the best and most numerous on the market, so integrating our advertising opportunities will definitely ensure substantial commercial success for us and our partners”.
Esports Insider states:Oddin gg has actually been just recently relatively hectic with reinforcing its position in the esports wagering market, protecting brand-new collaborations along with broadening into brand-new areas. As such, it’s not a huge surprise to see the business likewise broaden into brand-new markets. Starting with esports wagering marketing, the development ofJotun gg will open a lot of brand-new service chances for the live-odds company.
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