Norwegian esports organisation SKADE has actually partnered with Kvar øy Arctic and the Norwegian Seafood Council to release a marketingcampaign
According to the release, the 3 celebrations will interact on a campaign that intends to‘increase the exposure of Norwegian salmon towards hard-to-reach consumer segments’
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SKADE will be entrusted with presenting the ‘Seafood from Norway’ brand name to esports and video gaming audiences through a series of activations. The Norwegian Seafood Council will co-finance the campaign as an agent of the Norwegian seafood market.
Morten Skaland, CEO of SKADE, commented:” Having Kvar øy Arctic and the Norwegian Seafood Council on board with us in our esports journey is an incredible turning point for us. This relocation reveals that non-endemic brand names such as our partners from the Seafood market can discover worth in gain access to and direct exposure towards players and esports fans.”
This is not the very first time an esports organisation is partnering with a business concentrated on fish items. In 2021 another Norwegian organisation, Heroic, partnered with fish oil brand name Aker BioMarine.
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Jan Aleksander Enoksen, Joint Marketing Manager at the Norwegian Seafood Council, included: “We are very happy to have this opportunity to cooperate with Kvarøy Arctic and SKADE to promote Norwegian seafood under the ‘Seafood from Norway’ brand to ‘hard-to-reach’ consumers, by providing co-financing through our Joint Marketing Program.”
The 3 celebrations did not share information about the campaign, such as how the activations will happen, monetary information. The collaboration will last for the rest of 2022.
Esports Insider states: Norwegian salmon is among the most popular export items for the nation. As such, it makes good sense to utilize esports as away to market it to more youthful audiences. SKADE is an excellent partner for the campaign, considered that the organisation is a local partner.
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