Augmented truth (AR) is seeing higher release for at-home usage, at an business level and for out-of-home home entertainment. When it pertains to the latter, the UK’s Legoland Windsor Resort has actually revealed its newest tourist attraction, The Magical Forest, which uses Zappar’s AR innovation for a self-guided walk-through experience.
The Magical Forest is an immersive experience for households that build upon the Lego Mythica location of the resort. As visitors roam through the forest they’ll have the ability to utilize the Legoland app to scan QR codes at AR activation points, bringing all the Lego animals to life.
This AR experience is told by BOBs, the infant alicorn, brought to life and changed from Lego to his real-life type. BOBs will direct households through The Magical Forest whilst presenting animals such as Crystal Claw Crabs, Baby Lava Dragons, Venus Fly Traps and the Lava Dragon herself. To increase the interactive components, the AR experience will motivate kids to assist BOBs discover their missing wing, take an image with the Lava Dragon and unique virtual cards to gather with statistics on each animal.
“We’re hugely excited to be launching The Magical Forest which deep dives into Lego Mythica in an extraordinarily captivating way. Kids and their parents will be able to explore this enchanting walk-through experience filled with an abundance of amazing mythical creatures built out of Lego bricks,” stated Helen Bull, Divisional Director at Legoland Windsor Resort in a declaration. “We can’t wait to welcome families once again to this epic land which received 5-star reviews last year and is the perfect place for families to build memories together and let their imaginations run wild.”
“This really is a dream project to work on with such an iconic brand, venue and new IP. The challenge was to deliver spatial storytelling that could enhance and complement the incredible physical experience that is the cornerstone of a great day out at the Legoland Windsor Resort and really immerse family and kids in this wonderful world of Lego Mythica in a special way,” includes Caspar Thykier, Co- creator and CEO at Zappar.
Legoland Windsor’s brand-new Magical Forest AR Experience is open now and continues the UK’s release of immersive innovations in location-based home entertainment (LBE). Earlier this year saw London play host to The Green Planet AR Experience based around the nature program told bySir David Attenborough
For continued updates on the current AR developments, keep reading gmw3
