XSolla, the game commerce company, has launched a new tool named Xsolla Drops, which helps developers build and improve performance-based influencer and affiliate programs. The new tool further integrates an additional layer of support for game developers, with the aim of increasing user acquisition and sales by streamlining the promotion of digital items such as game keys, premium subscriptions, cosmetics, and NFTs.
Xsolla Drop Improves User Acquisition
According to a hub of advertising news, rising user acquisition costs in the mobile gaming industry have made it increasingly difficult for developers to market their apps. To surmount this, Xsolla Drops aims to bring back the essence of excitement surrounding game discovery and generate inherent value for creators, leading to a corresponding boost in brand awareness. The tool provides a range of approaches to both attracting new players and holding on to existing ones, ranging from personal websites to close alliances with influencers, artists, and celebrities.
The Importance of Xsolla Drops
Xsolla Drops provides game developers with the tools to quickly and easily build and award rewards to a gaming audience. This is helpful for exploring new user acquisition methods and robust, long-term engagement with a game’s current player base by delivering unique, distinct in-game materials and special experiences. Developers will generate game-specific campaigns focused on targeted audiences, offering a personalized experience on a customized landing page. Check out the experience of game developer SprintGP owner Scott Robinson. He said:
“We were thrilled with the results of our Drops campaign with Xsolla … We doubled our user base in less than 24 hours and saw a 300% increase in website traffic. We highly recommend Xsolla’s Drops tool to any game developer looking for new ways to drive user acquisition and engagement.”
Xsolla intends to enhance the developer experience through practices such as Xsolla Partner Network and Xsolla drops. With this addition, Xsolla Drops, the horizon of e-commerce in gaming will surely be upgraded in the coming years.