Intrinsic advertising specialists Bidstack celebrate one year of partnership with Fingersoft and have landed two new studio partnerships with The Tiny Digital Factory and Fat Cigar Productions Ltd.

Bidstack introduced their intrinsic advertisement technology to Fingersoft’s title Boom Karts Multiplayer Racing in May of 2022. Since then, they have expanded into the virtual sporting developers and more by partnering with these two new studios. Bidstack’s technology is a form of in-game advertising that exists within the game world itself on billboards or surfaces. The selected mobile games are both focused on racing and built with realistic race tracks, thus indicating that it’s the perfect opportunity to add in in-game real-world advertising that further enhances the authenticity of these locations.

VP of gaming at Bidstack, Antoine Jullemier, stated, “I’m so pleased to be working with these three incredible racing studios. Brands are a huge part of racing and mobile games; therefore, they tend to have a lot of spaces suitable for in-game ad content, which can enhance the realism of those spaces.”

The technology will be introduced to GT Manager by The Tiny Digital Factory and to Street Kart Racing by Fat Cigar Production. Bidstack’s lightweight SDK will ensure game performance is unaffected, which is a critical consideration when it comes to players’ on-track performance. Build advertisers’ exposure and make virtual landscapes more vibrant and realistic with in-game advertising through Bidstack’s technology.

Is intrinsic better?

Intrinsic advertising is preferred by players who feel it is less intrusive to their gameplay experience.

Although players aren’t favorable toward in-game advertising, there are significant indications that this type of advertising is the least intrusive compared to other forms. Frameplay, a company specializing in intrinsic advertising, discovered this during their research.

Regardless of the favorable aspect intrinsic advertising brings, there are still issues to watch out for such as keeping advertising within the context of the game it’s placed in. However, the overall adoption of intrinsic advertising is scheduled to continue growing. Advertisers can start exploring in-game opportunities, and the ad revenue generated from this channel is predicted to generate record revenue in the year ahead.