Roblox Appoints Christina Wootton as Chief Partnerships Officer
Roblox has announced the appointment of Christina Wootton as the new Chief Partnerships Officer. In her new role, Wootton will oversee all partnerships, education, and business development for the company.
Wootton has been with Roblox for nearly a decade, starting as the Director of Sales in 2014 and progressing to Senior Director of Sales the following year. In 2016, she became the VP of Digital Advertising Sales.
Prior to her new appointment, Wootton served as the VP of Global Partnerships at Roblox since 2018. Throughout her career at Roblox, she has successfully established and expanded partnerships on a global scale. She has also played a key role in educating brands about community and immersive spaces, as well as creating innovative opportunities. Her work has involved collaborations with major companies such as Netflix, Disney, Universal Pictures, Warner Bros, Gucci, and Nike.
Mother and Chief
Before joining Roblox, Wootton was the West Coast Sales Director at Stardoll Media. In this position, she worked closely with movie studios and entertainment companies, creating new content, custom avatars, shops, and more.
Wootton shared her personal experience at Roblox, stating, “I was officially hired by Roblox in 2014 when I was nine months pregnant (the first Roblox baby, I believe) and promoted to a VP role while six months pregnant with my second child. I’ve felt continuously supported and mentored throughout my tenure at Roblox, and in my expanded role, I hope to do the same for others at the company.”
She also expressed her passion for mentoring women and individuals from underrepresented groups and her dedication to investing more time in that area in the future.
Roblox has had over 100 brand activations in 2022 and aims to double that number this year. Additionally, the platform has seen a 20 percent increase in its userbase from 2021 to 2022.
Regarding the company’s partnerships, Wootton stated, “Our partnerships work continues to accelerate as we experiment with new technologies like immersive ads and grow our partner community and brand education through our new Roblox Partner Program. Ultimately, our team’s work is about creating new ecosystems for people to communicate and connect with one another, as well as their favorite brands and talent.”
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