My.Games’ Left to Survive Hits 5-Year Milestone with 1.2M Monthly Active Users
Left to Survive, a popular PvE zombie shooter developed by My.Games, is celebrating its five year anniversary and reaching a milestone of 1.2 million monthly active users. Since its initial release in 2018, the game has generated $130 million in revenue, garnered 63 million installs, and facilitated 1.5 billion matches. Alongside other free-to-play titles like Rush Royale, Left to Survive has become a cornerstone of My.Games’ extensive catalogue.
Previously owned by Russian social-media giant VK, My.Games became an independent entity following its divestment from Russia and subsequent global expansion strategy. The company’s focus now extends beyond Europe, with investments in emerging regions like the Middle East and North Africa.
Insights from the Left to Survive Development Team
We had the opportunity to interview the team behind Left to Survive to gain insight into the game’s success and performance over the past five years.
What Factors Have Contributed to Left to Survive’s Success?
According to My.Games, Left to Survive achieved great success due to its exceptional shooter gameplay, high-quality graphics, and innovative combination of shooter mechanics with a comprehensive base-building meta. The introduction of the unique game mode, enabling players to establish camps and launch helicopter raids, further added to its appeal. Additionally, regular updates incorporating fresh mechanics, unique content, and engaging live-ops events have been instrumental in maintaining a dedicated user base. With over 500 in-game events and 40 feature updates to date, Left to Survive continues to evolve and captivate players.
The Significance of Left to Survive within My.Games’ Catalogue
Left to Survive holds a crucial position in My.Games’ expansive catalogue. While the company offers leading titles across various genres, Left to Survive stands out as an innovative and continuously evolving product. The development team’s expertise gained from overseeing the game for five years has had a positive impact on other projects as well. The game’s growing base of loyal fans provides valuable feedback, contributing to the growth and enhancement of My.Games’ offerings. This feedback-driven approach, combined with experience and ambition, supports the creation of new and improved products in the future.