NetEase has recently announced a strategic partnership with Checkout.com, a leading payment provider, to enable new payment options in untapped markets.
NetEase, known for its global presence in the gaming industry, aims to leverage Checkout.com’s expertise to facilitate smooth payment processes in international markets such as Europe, the Americas, Japan, South Korea, and Southeast Asia. Specifically, Checkout.com will assist NetEase in acquiring international credit card networks like VISA and Mastercard and optimizing payment success rates. Additionally, Checkout.com will work towards integrating new payment pages within NetEase’s games.
Brian Sze, the Head of Asia Pacific at Checkout.com, shared his enthusiasm about the collaboration, stating:
“We are thrilled to collaborate closely with NetEase Games, one of the global leading game industry leaders. Leveraging our valuable experience in addressing challenges such as fragmented payment methods, and fraud prevention encountered by enterprises in their international expansion, Checkout.com is enabling NetEase Games to achieve worldwide business development and penetration.”
Effective Localization and Payment Integration
NetEase highlights the importance of effective localization, social features, and a wide range of popular payment integrations for successful international expansion. This aligns with the ongoing discussions surrounding emerging markets like MENA and India, where player numbers are high but monetization rates remain relatively low due to complex or limited payment methods. In NetEase’s home market of China, digital payment methods centered around smartphone apps are already prevalent and seamlessly integrated into mobile games.
Checkout.com faces the challenge of integrating and supporting payments for NetEase’s extensive game library, which includes popular titles like Eggy Party and Knives Out. NetEase’s goal is to expand beyond China and secure a strong foothold overseas to navigate potential future regulatory obstacles. To achieve this, collaborating with payment providers capable of accelerating monetization in foreign markets is crucial. With the partnership between NetEase and Checkout.com, NetEase moves closer to achieving its international expansion ambitions.