External Game Development Specialist Room 8 Group Partners with ZibraAI to Ethically Pioneer Innovative Solutions in Virtual Content Creation

Room 8 Group, an external game development specialist, has recently announced a strategic partnership with ZibraAI, a generative AI and deep-tech specialist. The collaboration aims to pave the way for innovative solutions in virtual content creation and address the evolving challenges in the mobile and console/PC industries.

ZibraAI’s generative AI platform offers a range of capabilities to streamline content creation. It can handle repetitive artwork tasks, generate text, and even suggest game themes and ideas. Developers often face challenges when it comes to creating interactive VFX and generating 3D assets and characters, and ZibraAI aims to provide solutions to these challenges.

Room 8 Group CEO Anna Kozlova expressed her belief that generative AI will revolutionize content creation and raise consumer expectations for game complexity and fidelity. The partnership with ZibraAI will allow Room 8 Group to explore cutting-edge technology and enhance its ability to deliver exceptional content to clients, shaping the future of the industry.

According to ZibraAI co-founder and CEO Alex Petrenko, the company was founded with the vision of transforming the virtual content creation pipeline. The collaboration with Room 8 Group will open new frontiers and revolutionize the way virtual content is produced.

As part of the partnership, Room 8 Group will become Zibra AI’s preferred integration partner and gain early access to the company’s existing AI-based solutions as well as upcoming functionality.

The Importance of Ethical AI in Game Development

Artificial intelligence (AI) has become a topic of concern in the mobile gaming and entertainment industries. There are worries that AI could lead to job losses as companies seek to reduce costs. The use of AI to create digital copies of actors, for example, has sparked controversy and even resulted in strikes.

The games industry has seen an increasing utilization of AI in various aspects of game development. A survey of 243 game makers revealed that 87% already use AI technology, while 99% plan to incorporate it in the future.

With AI playing a significant role in game development pipelines, it is crucial for companies to consider ethical practices when using this technology. Companies like Room 8 Group and ZibraAI are actively exploring how to use AI ethically to ensure responsible content creation.

ZibraAI recently raised $500,000 from the a16z accelerator program, highlighting the growing recognition and investment in generative AI and deep-tech solutions.