Rewarded Gaming: Tiv Simplifies the Process for Players and Game Makers
The gaming industry is thriving, with new opportunities emerging constantly. One exciting opportunity is rewarded gaming, where players can earn rewards based on their in-game experience. Tiv is a platform that focuses on rewarding players for the time they spend playing games. We spoke with Jed Strong, the co-founder and CEO of Tiv, to learn more about the platform and its potential for gamers and game makers.
Introducing Tiv: A Simplified Approach to Rewards
PocketGamer.biz: Can you tell us about Tiv and your role there?
Jed Strong: I am the co-founder and CEO of Tiv. My responsibilities span across product development, marketing, and community engagement. I work closely with our President, JP Pillat, our CTO, Will Danford, and our product lead, Shivum Agrawal, to enhance our platform for the gaming community. We also strive to create new opportunities for game publishers, studios, and brands to connect with gamers.
How Does Tiv’s Rewarded Gaming Work?
PocketGamer.biz: How does Tiv’s rewarded gaming system function?
Jed Strong: Traditionally, rewards in the gaming industry have been based on achievements. While that approach is effective, it doesn’t necessarily reflect the changing landscape of gaming. Today, gaming is less about competition and more about the social experience. At Tiv, we believe that time is the most valuable metric to gauge player engagement. That’s why our platform focuses on time-based quests. We offer a variety of quests, ranging from one hour to multi-hour quests for PC and console games and shorter quests for mobile games. When a player completes a quest, they can claim their reward, which currently includes Tiv Points that can be redeemed for gift cards. In the future, we plan to offer in-game content, currencies, and exclusive event access.
Tiv’s Users: Trends and Insights
PocketGamer.biz: What trends have you observed among Tiv’s users so far?
Jed Strong: Our users appreciate the simplicity of the Tiv experience. They feel that they are not jumping through unnecessary hoops. From our data, we can see that Tiv drives increased daily active users and playtime for our partners. Our quests have a lasting impact on player engagement, even after they expire. We often see a 1.5 to 2 times increase in the player base or time spent in-game compared to before the quest was completed. Additionally, we’ve noticed that cross-platform play has become more popular. Many of our users connect multiple gaming accounts, indicating a shift away from exclusive PC or console gaming. Mobile gaming and VR/AR experiences are also gaining traction.
The Evolution of the Games Industry
PocketGamer.biz: How do you think the games industry is evolving? What can we expect in the future?
Jed Strong: I anticipate that the line between gamers and creators will continue to blur. The ability to modify and design in-game experiences is becoming mainstream, empowering gamers to become digital creators themselves. Tiv’s role is to support these creators by showcasing their content to the right players. In terms of future developments, we will be integrating with more game platforms, enhancing personalization, and strengthening community connections. We are also looking to collaborate with brands that want to support the gaming community.
The Benefits of Tiv for Consumers and Game Makers
PocketGamer.biz: What are the benefits for consumers and game makers who use Tiv?
Jed Strong: Tiv is not just a platform; it’s an entire ecosystem that aligns the interests of the gaming community with the gaming industry. For gamers, Tiv offers a unified experience across PC, console, and mobile gaming. They can access their stats, rewards, and connections through our mobile app. It’s like carrying their entire gaming world in their pocket. Game makers benefit from Tiv by gaining new tools to engage and incentivize players. Through our platform, they can reach new players, retain existing ones, and win back churned players without requiring additional development work.
What’s Next for Tiv?
PocketGamer.biz: What can gamers expect from Tiv in the future?
Jed Strong: We are constantly working to solve the challenges of the fragmented gaming landscape. Gamers can look forward to more game platform integrations, personalized experiences, and enhanced social features. We will also be collaborating with game publishers, studios, and brands to provide even more support for the gaming community.