Supercell’s popular action game, Brawl Stars, has achieved a significant milestone by surpassing $2 billion in lifetime revenue. This achievement has placed the game in the exclusive double-unicorn club, with only 52 other mobile apps and games attaining this feat. Brawl Stars is also Supercell’s fourth title to reach this milestone, solidifying its success in the industry. The game stands out as the highest revenue-generating game in the action/brawl genre and has the highest number of downloads as well.
In the past year, Brawl Stars has dominated the download charts in Brazil, with Türkiye and the United States following closely. This translates to an impressive 37 million downloads in the last 12 months alone, contributing to a total of 376 million lifetime downloads. The United States has emerged as the top revenue source in the past year, generating over $40 million, while South Korea secured the second spot with $16.7 million in revenue.
Data.ai, the leading analytics firm, attributes Brawl Stars’ success to its collaborations with other popular apps. For example, the game teamed up with the Japanese messenger app Line to offer players exclusive sticker packs. This strategy of leveraging collaborations has proven effective for Supercell, as they have also ventured into real-world merchandise and formed partnerships with renowned sports entities like French football club Paris Saint-Germain in 2019.
While Supercell has faced criticism and intrigue from industry observers and developers, their approach of culling underperforming titles has garnered attention. Games like Everdale and Flood Rush, which displayed technical innovation and excitement, were discontinued due to perceived underperformance. Critics argue that this strategy is unnecessarily ruthless. However, the remarkable success of Brawl Stars, achieving double-unicorn status, serves as evidence that Supercell’s perfectionist strategy has yielded massive rewards.