Netflix Games May Soon Have Ads And Microtransactions, Report Says
Netflix may be considering adding advertisements and microtransactions to its game offerings, according to a report from The Wall Street Journal. The streaming service, which currently provides its members with ad-free and microtransaction-free games, is reportedly discussing how to better monetize its gaming platform.
Possible Changes to Netflix Game Catalog
The report suggests that Netflix is exploring the idea of introducing ads and microtransactions to its games, as well as offering “sophisticated” games for purchase or allowing subscribers to the ad-based plan to play games featuring ads.
Netflix Games Catalog Expansion
One of the latest additions to Netflix’s gaming catalog includes the GTA: The Trilogy – Definitive Edition, which features GTA 3, Vice City, and San Andreas. While non-subscribers need to pay $20 for each game on iOS and Android, Netflix members have access to all three games for free.
Potential Impact on Netflix Games
Introducing ads and microtransactions would mark a significant shift for Netflix, as the company has previously emphasized the absence of ads and microtransactions in its games as a key differentiator. However, Netflix’s plans are subject to change, and internal discussions may not necessarily reflect the company’s final decisions.
Netflix’s Position in the Gaming Market
Netflix has made a relatively recent entry into the gaming space, with only 1% of its global subscriber base playing its games as of October 2023, according to Apptopia. Additionally, Sensor Tower reported that Netflix games were downloaded 81 million times globally in 2023, indicating a growing interest in the streaming service’s gaming offerings.
Netflix’s Expansion Strategy
While Netflix has primarily focused on mobile games, the company is ramping up its efforts to develop AAA games, including hiring top talent from the industry. Sources cited in the WSJ report suggest that Netflix’s push to monetize its mobile games could help fund its ambitious AAA game development plans.
Key Hires and Studio Expansion
Netflix has recruited gaming industry veterans such as Joseph Staten, a former Bungie and Microsoft executive, to work on a multiplatform AAA game. The streaming service also owns internal game development studios, including Night School Studios, and is in the process of establishing new studios led by industry veterans.
Future of Netflix Gaming
While Netflix currently allows members to download games, the company has hinted at the possibility of launching its own cloud gaming service in the future. As the streaming giant continues to explore opportunities in the gaming market, its approach to monetization and game development is likely to evolve in the coming years.