GameSpot parent company Fandom recently published its annual Inside Fandom study, providing valuable insights into how people engage with games and entertainment.
Key Findings:
- 54% of consumers dedicate their free time to gaming and entertainment each week.
- 80% consider gaming and watching TV/movies a passion, surpassing other interests like music, food, sports, and travel.
The study highlighted that gaming serves as an emotional outlet, with players feeling more stimulated, accomplished, and focused after gaming sessions. In contrast, watching TV or movies is associated with feelings of relaxation, happiness, and zen.
Role of Social Media:
- 52% of respondents engage in online discussions about their favorite franchises.
- 50% seek out fan-created content on platforms like YouTube and TikTok.
Additionally, many individuals enjoy sharing their opinions with friends and family, contributing to the ongoing discussion around popular shows, movies, and games.
The study, based on feedback from 4,000 consumers and data from Fandom’s extensive network, underscores the importance of gaming and entertainment in providing an escape and emotional recharge for consumers.
For more insights from the Inside Fandom study, visit the official website.