MTG Fans Rally to Raise $2.1 Million for American Cancer Society
Fans of Magic: The Gathering came together to raise over $2.1 million for the American Cancer Society in honor of the late Sheldon Menery, the creator of the beloved Commander format of the game. Menery tragically passed away last year due to cancer, sparking a wave of support from the Magic community.
In a statement from an ACS spokesperson, it was highlighted that these funds will play a crucial role in furthering the organization’s mission of cancer prevention, early detection, and ensuring access to screenings and care for individuals regardless of their circumstances.
Sheldon’s Spellbook: A Tribute to a Legend
Teaming up with the ACS, Secret Lair – the part of Hasbro’s MTG brand responsible for limited edition prints – introduced Sheldon’s Spellbook. This seven card drop was specifically curated to pay homage to Menery and his significant contributions to the Commander format. Menery himself had a hand in developing the drop before his passing, selecting the cards to be included and providing input on the art descriptions for each.
Cards designed by Menery, such as Inkshield and Ruhan, were featured in the drop alongside format staples like Teferi’s Protection. This collaboration aimed not only to honor Menery’s legacy but also to make a positive impact on cancer research and support.
Community Support and Gratitude
Dave Lew, Chief Marketing Officer of the American Cancer Society, expressed immense gratitude towards Hasbro, Wizards of the Coast, and the entire Magic: The Gathering community for their dedication and generosity. The collaboration between these entities symbolizes the spirit of giving back in a way that can truly make a difference in people’s lives.
Looking to the Future
Amidst recent changes in the Commander format’s management and ownership shifting to Wizards of the Coast, concerns have arisen within the Magic community. However, this fundraiser stands as a testament to the impact of one of the game’s creators and the dedicated support of fans.
Ken Troop, Magic: The Gathering’s Senior Vice President and Global Play Lead, acknowledged the overwhelming response to the drop and the positive influence of Sheldon Menery’s legacy on the game.
Supporting the Cause
The Sheldon’s Spellbook drop ran from February to March of 2024, with 50% of the product price going directly to the ACS. Two versions of the drop were available – the Foil edition priced at $49.99 and the Non-Foil edition at $39.99, providing fans with options to contribute to this meaningful cause.