Empowering Creators and Players With Muse, a Generative AI Model for Gameplay

Revolutionizing Gaming with Muse

Despite being in the early stages, Muse’s model research is pushing the boundaries of what was previously thought possible. The implementation of Muse has allowed us to create a real-time playable AI model based on other first-party games. The potential of this work is immense, offering benefits to both players and game creators. One exciting prospect is using Muse to breathe new life into nostalgic games, optimizing them for any device and making them accessible to a wider audience.

Many classic games are currently confined to outdated hardware, making them unplayable for most people. However, with Muse, we are exploring the opportunity to take older games from our studios and adapt them for modern platforms. This innovation could revolutionize how classic games are preserved and experienced in the future, opening up new possibilities for players.

The idea that beloved games from the past could one day be enjoyed on any screen through Xbox is truly thrilling. Additionally, Muse has the potential to aid game development teams in prototyping new gameplay experiences and introducing fresh content. This allows developers to enhance existing games with new elements, providing players with novel experiences and possibly involving them in the creative process.

We are excited to invite people to participate in this exploration by offering short interactive AI game experiences on Copilot Labs in the near future. With so much left to discover, we look forward to sharing more about Muse and its impact on gaming.

Xbox’s Generative AI Strategy

For decades, Xbox has been a pioneer in AI and machine learning, collaborating with Microsoft Research to incorporate cutting-edge technologies into gaming. The recent surge in generative AI research, both within Microsoft and the broader tech community, has led to new possibilities for the industry. Xbox is committed to shaping how generative AI can support game developers and the gaming community in a collaborative and ethical manner.

At Xbox, the focus is on empowering game creators through a combination of traditional game development and generative AI technologies. Creative leaders within Xbox are entrusted to make decisions regarding the application of generative AI based on the unique vision and objectives of each team. This approach ensures that the integration of AI enhances the creative process and offers innovative experiences.

Future AI Experiences from Xbox

Looking ahead, Xbox is dedicated to leveraging AI to overcome barriers and inefficiencies in game development and gameplay. By sharing AI product innovations early, players and creators will have the opportunity to experiment with and co-create new AI features with Xbox. This collaborative approach ensures that AI developments address real challenges and add significant value to the gaming experience.

Driven by a commitment to Responsible AI, Xbox’s innovation is guided by six key principles: fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability. This ensures that AI tools are developed in a manner that benefits everyone and upholds ethical standards.

Exciting announcements are on the horizon as Xbox continues to empower game creators and enhance player experiences across all devices using AI technology. Stay tuned for more updates leading up to GDC 2025 on Xbox Wire and our AI Resource Hub as we shape the future of gaming supported by AI.


Want to hear more? Check out a conversation with Phil Spencer, CEO of Microsoft Gaming, Dom Matthews, Studio Head of Ninja Theory, and Katja Hofmann, Senior Principal Researcher and Lead of the Game Intelligence Team, about today’s news: