We almost didn’t get to enjoy Marvels Rivals, the popular game from NetEase, due to a disagreement between the CEO and Disney. According to a recent Bloomberg report, NetEase’s CEO, William Ding, was hesitant to pay Disney for the use of its characters, putting the project at risk of cancellation.
This strategic upheaval led to significant changes within NetEase, including job cuts, studio closures, and a shift away from international investments. Despite generating over $200 million since its launch in December, Marvel Rivals faced uncertainty prior to release as Ding explored alternatives to using Marvel characters.
This decision, indicative of the CEO’s abrupt changes, reportedly cost NetEase millions but was denied by a company spokesperson who emphasized their close partnership with Marvel since 2017. The impact of Ding’s strategy shift is evident in the closure and layoffs at various studios, including Worlds Untold and Jar of Sparks.
Despite the success of Marvel Rivals, NetEase recently downsized its creative team in the US, citing a need to “optimize development efficiency.” The company remains committed to its global expansion plans, although there are rumors of divesting from overseas game companies due to rising costs.