YouTube is taking a firm stance on content related to gambling by implementing new regulations to safeguard its viewers, especially younger audiences, from potentially harmful material.
Effective March 19, YouTube will no longer allow content that directs users to unlicensed or unapproved gambling websites. These platforms have not undergone scrutiny by YouTube or its parent company Google, and may not adhere to local regulations.
Users will be prohibited from including links, images, text, or logos that lead to these unapproved sites. The decision comes as a response to the proliferation of gambling-related content on YouTube, some of which originates from questionable sources.
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This expansion of YouTube’s restrictions on external links is an effort to maintain compliance with platform rules. Creators who violate these new guidelines may face demonetization of their channel or removal of their videos.
Boot Bullwinkle, a spokesperson for YouTube, stated to CNN, “We’ve strengthened our policies to prevent content from directing viewers to unapproved gambling websites or applications. Age restrictions will also be applied to content promoting online casinos.”
Google, YouTube’s parent company, is also intensifying its oversight of gambling-related content. In February, Google announced upcoming changes to its Gambling and Games advertising policy, set to go into effect in April.
With the rising legalization of online sports betting in various states, the issue of unauthorized site links has become more pressing. Regulatory bodies aim to ensure that licensed online betting platforms promote responsible gaming practices for their customers, a priority acknowledged by YouTube.
YouTube’s proactive approach reflects its commitment to refrain from guiding users to unlicensed sites in regions where online wagering is prohibited. The platform is also wary of content promising ‘guaranteed’ gambling outcomes.
Content creators advocating for ‘guaranteed’ profits through online sports betting have gained significant popularity, amassing hundreds of thousands of views.
Such sensational claims have raised concerns at YouTube, prompting the implementation of new measures to uphold a safe and responsible environment.