Author: Esports Insider

One of the leading esports industry focused platforms worldwide. We feature the latest news stories alongside opinion pieces, and interviews with those making waves in esports business. We publish across social channels, and have a twice weekly newsletter, the ESI Dispatch. We also operate The Esports Journal, an industry focused magazine (Print & Digital).

(ESI Illustration) Image credit: FlyQuest In late 2019, US-based esports organisation FlyQuest began planning a landmark shift in the team’s identity. Lacking the cash reserves generally required to consistently compete for the top spot in Riot Games’ League of Legends Championship Series (LCS), the organisation would have to radically differentiate its mission to attract the attention of media and fans. FlyQuest’s solution: the Go Green Initiative. It was the first significant instance of an organisation acknowledging that the esports industry, while not even close to the emissions of physical sports, could do more to help the planet. “We were actually…

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Image credit: Champion of Champions Tour, AWS IT service management company Amazon Web Services (AWS) has partnered with the Champion of Champions Tour (CCT), a global CS:GO tournament circuit commissioned by esports data platform GRID Esports.As a result of the deal, AWS became the circuit’s official cloud infrastructure provider from 2022 until 2024. The tournament will use AWS’ data insights to create broadcast improvements, alongside widgets that add additional context to the data. In addition, the data collected will enable CCT to create a dedicated tournament hub featuring a variety of information.In July, the tournament and its founding partners (which…

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Image credit: OpTic Gaming, Belong Gaming Arenas Belong Gaming Arenas, a subsidiary of esports and gaming technology company Vindex, has partnered with North American esports organisation OpTic Gaming to celebrate ‘OpTic Day’ in six of Belong’s US-based arenas. OpTic Day, which is set to take place on August 14th, will see the organisation take over the venues with merchandise drops, meet and greets, gaming competitions and more. OpTic’s event looks to celebrate the fans of the organisation. The day is imagined as a nationwide event spanning different states and cities, and will give the fans the opportunity to meet some…

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Image credit: Esports Insider July 2022 saw esports betting entities across the scene secure a variety of partnerships, ranging from traditional sponsorships to collaborative esports betting deals. Click the respective links below to read the full story. Looking for an in-depth dive into the esports betting sector? In Play’s monthly newsletter has you covered. The newsletter breaks down esports betting trends and stories whilst also providing an analysis of the ecosystem. To sign up for the newsletter, click here. Image credit: Compete Game developer and publisher Riot Games has partnered with React Gaming Group to provide the Canadian esports and…

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Image credit: Williams Racing, Resolve UK-based Formula One team Williams Racing has extended and expanded its partnership with UK esports organisation Resolve.As a result of the expansion, Williams Resolve will compete in Fortnite esports for the first time alongside the Rocket League Championship Series (RLCS). The two parties first collaborated in July 2021, entering a team into the highest tier of competitive Rocket League. Across the Fall and Winter splits of the 2021/22 season, the team secured top ten finishes. In addition, the team scored the highest viewing figures of a single European RLCS match, with over 125,000 viewers tuning…

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(ESI Illustration) Old logo (Left) and new logo (Right) Image credit: ESL Gaming Esports company and tournament organiser ESL Gaming has rebranded its national leagues and championships. Going forward, all of the ESL National Championships will have new uniform branding. The ESL National Championship series is one of the longest-running esports leagues in the world, having first started in 2002 in Germany. Along with it, there are nine more ESL-sanctioned national leagues in Australia, Benelux, France, Italy, Poland, Spain, Switzerland, Turkey and the United Kingdom that will receive the updated branding. The leagues host tournaments across different game titles, however,…

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(ESI Illustration) Image credit: Tundra Esports UK-based esports organisation Tundra Esports has announced Dutch footballer Virgil van Dijk as an Ambassador and Shareholder. Van Dijk will help promote the organisation in addition to providing support for its roster of esports players. The Liverpool FC defender becomes the second ambassador of Tundra, joining British grime MC P Money who has collaborated with the organisation to create a music video unveiling van Dijk. According to a release Van Dijk will look to ‘integrate himself further into the gaming community’ in addition to supporting and developing Tundra’s business goals.Van Dijk becomes the latest…

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(ESI Illustration) Image credit: Misfits Nicole Du Cane Spencer has joined Multi-regional esports organisation Misfits Gaming Group as its new Vice President of Partnerships.  In her new role, Spencer will be responsible for driving business, media, sponsorship and partnership revenue across Misfits’ brands and assets. This includes the organisation’s Overwatch League and Call of Duty League franchises — Florida Mayhem and Florida Mutineers, respectively. Spencer joins Misfits after more than two years at North American esports company Wisdom Gaming, where she recently served as its Vice President of Sales and Partnerships. Spencer’s tenure also includes a lengthy spell at Dragon…

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Image credit: Bacon Time / Red Bull Thai esports organisation Bacon Time, which is owned by esports and gaming company Ampverse, has announced a partnership with energy drink company Red Bull for at least one year. According to a release, Red Bull will become an official energy drink partner of Bacon Time and will provide drinks for its pro players, streamers and brand ambassadors. Bacon Time is an esports brand owned by Ampverse, a gaming and esports company that owns four esports teams in Southeast Asia. Aside from Bacon Time, Ampverse is also the owner of SBTC Esports (Vietnam), 7SEa…

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Allan Phang spent one year as head of marketing at Galaxy Racer. Image: Galaxy Racer Allan Phang has left his role as the Chief Marketing Officer (CMO) of Middle East-based esports and gaming company Galaxy Racer. Phang has also announced his departure as a marketing consultant for the organisation. Under Phang’s leadership, the team won Gold and Bronze respectively in the Sports Industry Awards 2022 for Best Esports Commercial Partner of the Year and Best Esports Event of the Year. The acolodaes were awarded due to Galaxy Racer’s hosting of the GAMERS GALAXY: Dota 2 Invitational Series Dubai 2022.  The…

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