The studio, based in Warsaw, has officially stated that they will phase out VR publishing after the release of Project Bison, a game being developed by Incuvo, which is slated for launch in the fourth quarter of 2025. An analysis led by the team revealed a “considerable decrease in new VR game investments by hardware platform holders.”
People Can Fly have decided to phase out its VR game publishing business. Project Bifrost will be the last published VR game, planned for Q4 2025.
PCF noted a “significant reduction in investments in the production of new VR games by VR hardware platforms holders” among reasons. pic.twitter.com/KtXW4bNkwE— MauroNL (@MauroNL3) March 13, 2025
Consequently, the studio pointed out that this downturn in investment impacted their evaluations, leading to a strategic pivot. Therefore, they will halt commissioning Incuvo for any new VR game developments, and further publishing efforts in that arena will be discontinued. Other subsidiaries under People Can Fly will also stop engaging in VR projects, but Incuvo will be excluded from this cessation of work.
In a follow-up on March 27, an Incuvo representative clarified that they remain a part of the People Can Fly group and continue to serve as the publisher for Green Hell VR. The studio reiterated its dedication to VR, providing the following statement:
Despite changes in the VR market and to the PCF’s strategy, Incuvo is still fully committed to VR development and will continue to focus on delivering high-quality VR experiences. We are continuously working on Project Bison which is scheduled for release later this year.
Apart from Bulletstorm VR, Incuvo has previously collaborated with Bloober Team on titles like Blair Witch: Oculus Edition and Layers of Fear VR. Recently, Green Hell VR introduced a co-op mode and a building update for both Quest and PlayStation VR2. The roadmap for the survival game also hints at visual enhancements for Quest 3, along with new maps and other exciting content.
People Can Fly’s statement also highlights growing concerns regarding broader investment trends. While the studio refrained from naming specific companies such as Meta or Sony, the implication suggests funding has become scarcer compared to previous years, affecting the development of new titles for both Quest and PlayStation VR.
In the wake of recent mass layoffs impacting the gaming industry, including many VR-focused studios, People Can Fly’s decision could be seen as a proactive measure to avert potential staff reductions. This situation mirrors the recent choice by the developers of PowerWash Simulator to discontinue VR support, which was framed as a step towards job security for their team.