A new collaboration has been announced for PUBG Mobile with Colombian musician Karol G. Partnering with a regional artist like Karol G represents a shrewd move by PUBG’s mobile spin-off which has previously collaborated with major collectible companies, such as Be@rbricks. Karol G’s in-game character will include elements of her latest tour, like outfits from her $trip Love Tour, and music from her album Mañana Será Bonito. She expressed great excitement over the collaboration that allows her to offer her fans the opportunity to play as her in-game character that reflects her style and personality on the battleground.

Anthony Crouts, Senior Director of Marketing for Level Infinite, also shared his hopes for the collaboration with fans. “Karol G’s evocative music and empowering lyrics inspire fans every day around the world. She radiates confidence and strength, which is exactly what players exude on the battleground. We’re thrilled to provide players a new way to connect with their favorite artist and can’t wait for everyone to join her in PUBG MOBILE.”

Colombian Collaborations

Karol G has collaborated with many renowned artists like Shakira and Nicki Minaj and is hugely popular in her genre. PUBG seems to have found the secret in partnering with regional talent to appeal to a niche audience. The company’s fans have more to cheer about- the return of BGMI to storefronts in India, marking a significant leap for owners Krafton.