Apparently, the industry professionals in the software and marketing space believe that the upcoming release of Apple’s VR/AR headset is something monumental. The news is according to a survey recently conducted by Storyblok, the enterprise CMS platform that revealed that sixty percent of industry executives who participated in the poll ranked the release of the Apple device as an announcement similar to the original iPhone launch.
The poll further revealed that eighty percent of the respondents professed their interest in creating content for the device if indeed it is approved for release. A majority of the respondents also stated that they would not mind paying up to $2000 for the headset. In addition, surveys suggest that VR/AR could be the next platform with more than 58% of people anticipating that the technology will take over the industry in the near future.
According to rumors, Apple’s VR/AR headset may receive an official revealing during the upcoming Worldwide Developers Conference (WWDC) scheduled to begin on June 5th. The speculations are pointing toward the device being a hybrid of VR/AR combination with its new operating system that’s similar to iOS.
Co-founder and CEO of Stroyblok, Dominik Angerer recently said that, “Apple and the entire VR/AR industry have a lot riding on the rumored headset announcement at WWDC. The data shows that businesses believe VR/AR is the future of content, but after so many false starts in recent years, marketers are clearly more skeptical about the potential of the technology right now.”
“The good news for Apple is that developers are very enthusiastic about building for the platform, even though they don’t know anything about it. The level of support from developers will ultimately make or break the product. If they build experiences that draw people in and keep them coming back, marketers will naturally follow their lead with the same level of enthusiasm.”
Alternative Realities
With no official announcement regarding hardware, there’s plenty of debates on social platforms regarding the possible uses of the device and where Apple is heading with the VR/AR device. The device’s “enterprise” pricing between $2000 to $3000 indicates its intentions as a business creator’s tool rather than a device for entertainment because of its high price ceiling. A real-time price decrease for the product may reposition it towards a mass market device by making it more affordable, smaller, and containing lighter components.
It’s worth noting that Apple is following a path like Meta that is placing the company’s headset as a pricey tool for professionals rather than a widely affordable and available device.
If Apple can get the hardware’s pricing and capabilities right, then the scene is already set for software makers. Apple’s AR kit framework is already in play, making it easy for developers worldwide to port existing AR kit apps. The scope of possibilities is endless, and the verdict may be delivered on June 5th during the Worldwide Developers Conference.