World Leader in “Braintainment” Acquires Casual Puzzle Game Developer
Keesing Media Group, the leading global provider of “Braintainment,” has recently acquired CoolGames, a well-known developer of casual puzzle games. Keesing Media Group specializes in puzzle games and is recognized for its expertise in the field of “braintertainment,” while CoolGames focuses on developing casual titles that can be played on various platforms using HTML5. This acquisition is expected to have an immediate impact and will allow Keesing Media Group to enter the digital gaming market.
Philip Alberdingk Thijmm, the CEO of Keesing Media Group, expressed his thoughts on the deal, stating, “The acquisition of CoolGames represents a significant step towards realizing our digital ambitions. By leveraging CoolGames’ platform partners, Keesing will be able to provide a wide range of puzzle games to a larger audience. Additionally, our existing B2B media clients will have access to an expanded selection of puzzles and casual games for their customers.”
Laurens Rutten, the founder of CoolGames, shared his excitement about the partnership, saying, “Teaming up with Keesing will enable us to introduce our existing games to Keesing’s international media company clients. Furthermore, we’ve noticed a growing demand for word games and engaging puzzles in the gaming market as a whole. With Keesing’s puzzle expertise and our knowledge of developing both single-player and social casual games for different platforms, we anticipate creating successful new intellectual properties in the years to come.”
Expanding Horizons in the Gaming Market
The acquisition of CoolGames by Keesing Media Group is a notable example of a traditional media organization invests in the gaming industry. This strategic move will enable Keesing to enter the casual gaming market, although it remains uncertain whether CoolGames will shift from their current HTML5 publishing format to develop original titles.
It comes as no surprise that we’ve witnessed significant investments surrounding puzzles and educational content in the mobile industry. Beyond puzzle games, companies like Outfit7 have invested in startups specializing in educational games like Hopalai, while NetDragon separated its successful education business from its mobile division due to slower performance.
If CoolGames chooses to remain focused on HTML5 and explores channels outside of traditional app stores, it could prove to be a wise decision. The company has already demonstrated its commitment and belief in the potential of alternative methods for game production and distribution, as co-founder Laurens Rutten stated in an interview back in 2020.