Google Updates Policy to Allow NFTs in Games and Apps on Google Play
Google has made an announcement that developers will now have the ability to offer users the option to trade and earn digital assets, including NFTs, in games and apps sold through Google Play. This update is part of Google’s efforts to support blockchain-based digital content within their platform and to foster innovative in-app experiences.
Opening New Opportunities for Web3 Gaming
This policy change is a significant shift for tech giants like Google, as it allows more users to engage with web3 gaming without the need for third-party app stores. By enabling users to trade and earn digital assets, Google is embracing the potential of blockchain technology and providing new opportunities for developers to expand their businesses.
Balancing Innovation with User Protection
Google acknowledges that with any emerging technology, it must strike a balance between innovation and user protection. To ensure user safety, the company requires that apps clearly indicate when they incorporate blockchain-based elements. While tokenized assets aim to enhance immersive experiences, developers are prohibited from promoting or glamorizing any potential earnings from playing or trading activities.
Furthermore, apps cannot accept money for the chance to win assets, including NFTs, unless they comply with Google Play’s gambling eligibility criteria. Additionally, the value of all NFTs available for sale must be transparently communicated to users at the time of purchase.
Positive Impact on Players and Developers
The CEO of Mythical Games, John Linden, appreciates Google’s partnership in promoting innovation and advancing new economies. Linden believes that the updated policies will benefit both players and developers, fostering the adoption of new technology while protecting consumers.
Future Support for Blockchain-Based App Experiences
Looking ahead, Google aims to continue engaging with developers to better understand their challenges and opportunities. The company is exploring ways to improve support for blockchain-based app experiences, including secondary markets.
Overall, Google’s policy update signifies a significant step forward for the integration of NFTs and blockchain technology in games and apps on Google Play. It opens doors for developers, provides opportunities for users to engage with digital assets, and ensures user protection.