Mastering Discoverability: Attracting and Nurturing Your Game’s Audience

Creating an amazing game is only the first step towards success. Ensuring that your game reaches the right players is crucial. At the recent Develop Brighton conference, Federica Nocerino, a freelance marketer for gaming and tech, provided invaluable insights into effectively marketing your game.

Building a Community

Nocerino emphasized the importance of building a community around your game. By shifting your focus from sales-driven to connection-driven and user-centric, you can create a strong bond with your audience. She stated, “Your community can be both your greatest asset and your biggest challenge. Take the time to understand how to communicate with them and make them the centerpiece of your marketing efforts.”

Making Connections

Understanding your audience is key to successful marketing. Nocerino urged game developers to identify their target audience based on factors like age, language preferences, and interests. By leveraging these key insights, developers can create engaging content hooks that resonate with their audience. Nocerino also highlighted the fact that active engagement is increasing among younger generations, with 69% of Gen Z consumers creating digital content, game-related or otherwise.

In addition to social media channels, Nocerino emphasized the importance of collaborating with influencers and content creators. Early on in the development process, influencers can act as a bridge to reach your target audience. By partnering with influencers, developers can tap into an existing community and leverage their influence to generate interest in their game.

The Power of Social Media

Building communities and engaging with fans on social media platforms is a vital aspect of game marketing. Nocerino’s insights align with the buzz around the recently launched Threads platform, which presents new opportunities for developers to connect with their audience on a deeper level.