ZeptoLab’s Cut the Rope Daily Coming Exclusively to Netflix Games

In exciting news for fans of the Cut the Rope franchise, ZeptoLab has announced the release of a new game called Cut the Rope Daily. This physics-based puzzle series has gained immense popularity over the years with its adorable characters and addictive gameplay. Originally released in 2010, Cut the Rope surpassed Angry Birds to become a chart-topping hit with over 50 million downloads. Since then, we’ve seen various iterations of the game, including Cut the Rope Merge and Om Nom: Run.

While ZeptoLab released Cut the Rope Remastered on Apple Arcade last year, they have chosen Netflix as the new home for their latest title. This partnership allows Netflix to add another popular game with a rich history to its subscription service. CEO Max Petrov expressed his enthusiasm for the collaboration in a LinkedIn post.

A Fresh Twist on a Trusted Formula

ZeptoLab believes that adding a fresh twist to a trusted formula can lead to something truly great. They are excited about the release of Cut the Rope Daily and its unique format. Instead of updating and releasing sequels, the game will offer a new level every day. This daily design ensures that players have a reason to return to the game consistently, providing years’ worth of content updates. This model has proven successful with games like Wordle.

The level-a-day format also benefits Netflix, as it encourages players to keep exploring the games offered on the platform. This constant engagement improves the visibility of Netflix’s gaming service and provides an additional incentive for users to maintain their subscriptions.

The Battle Between Apple Arcade and Netflix

Last year, several games left the Apple Arcade service as their contracts ended. While Apple Arcade still features a variety of titles, more developers are being lured to Netflix as the two platforms compete in the subscription service market. Apple’s 30% commission on in-app purchases has been a point of contention, prompting studios to explore alternative platforms.

Available on iOS and Android

Cut the Rope Daily will be available on both iOS and Android starting from August 1st. It joins Netflix’s current lineup of casual and premium-like games, further enhancing the subscription service’s game offerings.